Fractional Commercial Director . Head of Wholesale . Luxury Fashion & Lifestyle
Helping Founder-Led Brands Build Profitable Wholesale Businesses
Specialising in wholesale strategy, range planning, product insights, international expansion and commercial growth for luxury fashion and lifestyle brands.
Lalage Beaumont
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Strathberry
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Coach
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Ralph Lauren
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Tommy Hilfiger
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Jack Wills
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Hunza G
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Lalage Beaumont | Strathberry | Coach | Ralph Lauren | Tommy Hilfiger | Jack Wills | Hunza G |
Senior commercial support, without the full-time hire
Flexible, hands-on support for brands at a pivotal stage of growth—whether you need a clear wholesale strategy, stronger processes, international expansion or experienced leadership through change.
How I can help
Services
Whether you need strategic guidance, hands-on support or ongoing commercial leadership, my services are designed to help founder-led brands strengthen their commercial foundations, scale sustainably and achieve long-term growth.
Every engagement is tailored to your business, objectives and stage of growth. We'll define the right scope of work to deliver meaningful, measurable commercial impact together.
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Develop a clear commercial roadmap that aligns your brand vision with sustainable, profitable growth.
Commercial growth strategy and business planning
Organisational structure and team development
Go-to-market planning and execution
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Build a scalable wholesale business that drives profitable growth and long-term retail partnerships.
Channel and market strategy
Account segmentation and commercial planning
Revenue, margin and pricing strategy
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Identify the right territories, partners and route-to-market for sustainable expansion.
Market prioritisation
Distributor and agent strategy
Key account development
Paris and New York markets
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A strategic review designed to identify opportunities, remove barriers and accelerate growth.
Wholesale, product and commercial performance review
Operational and organisational assessment
Prioritised 90-day action plan
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Create commercially balanced collections that maximise sales while strengthening your brand identity.
Product performance and category reviews
Range architecture and assortment planning
Pricing, option counts and seasonal strategy
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Prepare for successful wholesale markets with a structured approach that maximises buyer engagement and commercial results.
Showroom planning and market preparation
GTM decks, line sheets and selling tools
Sample management and retailer appointment strateg
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Design the systems, processes and workflows that support efficient, scalable wholesale growth.
Go-to-market and critical path management
Forecasting, inventory and sales reporting
Process optimisation and cross-functional alignment
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Leverage data-driven insights to improve product performance, inventory efficiency and profitability.
OTB planning, forecasting and inventory optimisation
Trading, sell-through and markdown strategy
Buying processes and merchandising best practice
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Interim leadership and practical support while you hire, restructure or develop the team.
Team design
Recruitment support
Coaching and PDPs
Cross-functional alignment
Ways to work together
Whether you need strategic advice, hands-on support or ongoing commercial leadership, every engagement is tailored to your business, growth stage and objectives.
Our Entry level service gives a focused strategic review of your commercial performance, covering wholesale, product, operations and growth opportunities.
You’ll receive clear recommendations and a prioritised 90-day action plan to help you identify immediate opportunities and determine what to focus on next.
From £1500
Hands-on strategic support for a defined commercial objective, such as developing a wholesale strategy, preparing for market, reviewing your product architecture or planning international expansion.
The scope, timeline and deliverables are agreed at the outset, giving you focused expertise where it will create the greatest impact.
Our prices vary depending on length of project and days needed. Starting from £3500
Ongoing senior commercial leadership without the commitment or cost of a full-time executive.
Working as an extension of your leadership team, I provide strategic direction, commercial planning, team support and hands-on implementation for an agreed number of days each month.
A minimum three-month engagement is recommended. Prices to be agreed depending on contract and days needed.
Regular strategic guidance for founders who want an experienced commercial sounding board.
Through monthly advisory sessions and ongoing support, we’ll review priorities, navigate key decisions and maintain momentum against your commercial objectives.
From £750 per month
Not sure which option is right for your business?
Every engagement starts with an initial discovery conversation where we'll discuss your goals, current challenges and where I can add the greatest value.
Typical Engagements
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Using buying and merchandising expertise, I help optimise your product offer to improve performance and profitability.
Product performance and category reviews
Range architecture and assortment planning
Pricing, option counts and seasonal strategy
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As wholesale grows, operational excellence becomes critical. I help establish the systems, workflows and reporting needed to support expansion.
Go-to-market planning and critical path management
Forecasting, inventory and sales reporting
Cross-functional processes and operational efficiency
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Providing strategic direction and hands-on leadership to help businesses navigate growth, change and commercial transformation.
Executive commercial leadership
Strategic planning and cross-functional collaboration
Ongoing support for sustainable growth and performance
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Deliver a seamless market experience. Whether it's your first market or you're refining an established process, I help ensure your collections, showroom and sales tools are fully prepared to maximise commercial success.
Market strategy and seasonal planning
Showroom merchandising and buyer journey
GTM decks, line sheets and selling tools
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Develop a clear wholesale roadmap aligned with your commercial objectives, brand positioning and international ambitions.
Channel and market strategy
Retail partner acquisition and account planning
Revenue, margin and pricing strategy
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Identify the right markets, partners and route-to-market strategy to support sustainable international growth.
Market prioritisation and entry strategy
Distributor and retail partner identification
Territory planning and launch support
The Process
Every engagement is tailored to your business, but typically follows four key stages.
Discovery Call
Every project begins with a discovery conversation to understand your brand, commercial objectives and where you need the greatest support.
Commercial Review
A follow-up strategy session to take a deeper dive into your products, wholesale operations and growth opportunities. Together, we'll identify key priorities and develop a tailored commercial strategy with clear, measurable actions.
Tailored Recommendation
A bespoke proposal outlining where I can add the greatest value.
Implementation
Providing practical support to implement change and build stronger commercial foundations with hands-on commercial leadership, strategic guidance and measurable result.